At a time when diplomacy is increasingly shaped by public and digital narratives, Berliner Verlag positions itself as an independent vantage point in political Berlin. Publisher Holger Friedrich speaks openly about the widening gap between published and actual public opinion— and why integrity and distance from power are essential for both media and diplomacy. A conversation about the role of independent press as seismograph, sparring partner, and at times corrective for international diplomacy.
Between Power and Public Opinion: Why Independent Media Matters for Diplomacy
In diplomacy, credibility is fundamental. Which values does Berliner Verlag represent – and how do you personally see yourself as an ambassador of those values?
We stand for openness to dialogue, respect, nonviolence, and a clear independence from political, state, or economic influence. I see myself as an ambassador of these values by embodying them in my daily work – not as a role model in the traditional sense, but as a conductor who creates the structures in which principled journalism can flourish.
Diplomacy requires reading interests that are not always expressed openly. What parallels do you see between diplomatic and journalistic work? What could you learn from the diplomatic world?
Germany is increasingly developing two layers of communication: an official, published opinion and a far more influential layer that is discussed behind closed doors. Diplomats must understand which of these truly reflects reality. Media can serve as a seismograph in this environment. We detect patterns, narratives, and shifts early on.Conversely, I learn strategic patience and precision from diplomats: words and actions must align.
International observers follow Germany closely. How do you explain the growing irritation abroad regarding German politics and media culture?
The more confidential the conversation, the clearer the irritation becomes. Germany clings to self-images that no longer reflect reality—economically, technologically, geopolitically. Many diplomats perceive the gap between aspiration and reality more clearly than we do. Media must make this gap visible so that realpolitik becomes possible again.
What role does Berliner Verlag play as an information point for diplomatic actors in Berlin?
We provide analysis beyond political and media bubbles. Our geopolitical reporting is now among the strongest in the country. International actors use our work to understand which debates are genuinely taking place in Germany—and where hidden lines of conflict lie.
With the new Ostdeutsche Allgemeine Zeitung, you are expanding your portfolio. What is your strategic ambition in the European context?
Eastern Germany has undergone transformations that other European regions have yet to experience. We aim to highlight these experiences journalistically and become the leading independent media house in this region. For diplomats, this means gaining access to an additional perspective on Germany—one they rarely receive elsewhere.
