Connecting Africa: Unlocking the Continent’s Creative Economy

CNN has highlighted Africa’s rapidly growing creative economy as a powerful driver of growth, cultural expression, and social cohesion. Contributing an estimated $4.2 billion annually to the continent’s GDP, the creative sector is emerging as a dynamic engine of innovation and opportunity.
Yet, despite its vibrancy, it receives less than 1% of global investment. Initiatives such as the UNDP’s Timbuktoo Creatives Hub and the Creative Africa Nexus (CANEX) Summit are working to bridge this gap by mobilizing capital, empowering youth-led startups, and fostering growth in industries like film, music, fashion, and digital arts.
These efforts align with the African Continental Free Trade Area (AfCFTA), advancing regional integration and opening new pathways for trade, jobs, and inclusive development.
To learn more, watch the full feature on CNN.