In the latest episode, The 77 Percent spotlights influencers and content creators in Lagos, asking whether influencing is purely a business opportunity or a platform for social impact. Through interviews and a lively Street Debate, young creators reflect on how digital voices shape public opinion, culture, and identity across Africa. The episode also addresses misinformation, debunking the myth that clubfoot is caused by a curse and shows how cultural beliefs have real consequences for health.
What makes this show relevant beyond Africa is how it connects local perspectives to global conversations on media, youth, and digital culture. The challenges faced by African creators navigating misinformation, shaping gender norms, and using digital platforms for both business and social change echo debates happening worldwide. This shows how African youth are not just part of the conversation but helping define its future.
Watch more on The 77 Percent via DW’s website.