Swipe to Power: What the Bundestag Election Campaign Teaches Us About TikTok

Bendix Hügelmann examined the TikTok campaigns of the leading candidates in the federal election for the Konrad Adenauer Foundation. His lessons learned: The hook is decisive, rapid response is crucial, platform and trend knowledge are essential, and engagement is the key factor to optimize for. Here is the summary, which also contains the link to the full analysis—definitely worth a read.