“Public Affairs in Times of Accelerated Politics / Higher Demands, Faster Action”: Vanessa Haumberger and Boris Binkowska from Gauly Advisors discuss in Kommunikationsmanager (page 42) how corporate lobbying has become increasingly crucial amid turbulent political environments. Political decisions now have significant impacts across various industries, making public affairs departments and their teams more important than ever. A second critical element is the role of social media: companies must maintain their own communication channels and reliable pathways to stakeholders to keep up with abrupt political changes. While the analysis is insightful, it reflects the expected perspective of a consultancy agency.
You can read the full article in the Kommunikationsmanager issue here: Kommunikationsmanager 01/2025 (PDF).