Global Narratives – Strategic Communications Multilateralism

On September 9, We attended the ENSURED’s event “Crafting Global Narratives – Strategic Communications for Multilateralism” in Berlin. The evening started with a helpful introduction to strategic narratives and why they matter in global politics, followed by a lively discussion on how storytelling shapes cooperation and competition in international affairs.

A few points stood out. Narratives are not just words they influence identity, power, and collective action. Right now, the EU’s narrative is being challenged by competing stories from around the world, making it harder to stand out. To remain inspiring and relevant, the EU will need to strengthen its credibility, back up words with action, and confront its own baggage and biases. The discussion concluded that it is not an easy task, but a necessary one.